VP of Marketing

You'll lead a high-performing global team and shape the marketing function end-to-end: positioning and category authority, a scalable demand engine, and the operating system behind it. This is a builder's role for a strategic, data-driven leader who wants their work to show up in commercial results, not just in brand tracking.

This is a fully remote role for candidates based in the UK , Ireland, Switzerland, or the Netherlands.

What you will do

Define how Ideals wins You'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region – the strategic foundation everything else in marketing builds on.

Build category authority From industry events, reports, and benchmarks to media relations, executive visibility, and speaking programmes - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning.

Turn attention into pipeline You'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimisation. As the Key Accounts Sales team scales, you'll direct regional programmes into each market's sales plan and own the result end to end against pipeline and revenue targets.

Run marketing as a system You'll own the martech and analytics stack, attribution, KPI framework, and ROI reporting – plus the marketing budget, agencies, and strategic vendors – so every decision is data-driven, and every dollar is accountable.

Lead the people who make it happen You'll hire, develop, and lead a global team, and work shoulder to shoulder with Sales, Product, and Customer Success to drive cohesive business growth.

What you bring

10+ years of B2B marketing experience, with a strong SaaS background

4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing function

Proven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance management

Brand marketing portfolio with proven activation expertise across diverse channels and markets

Hands-on experience across content, design, and growth initiatives, with the ability to go deep when needed

Track record scaling digital and field marketing programs that measurably grew pipeline and revenue

Solid understanding of demand generation and ABM initiatives

Successful track record of implementing marketing initiatives based on analytical and data-driven decisions

Excellent communication and problem-solving skills with a can-do attitude

Fluency in English (C1+ level)

Nice to have

Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystem

What we offer

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

For your best work

Remote-first flexibility to shape your ideal workday

Home workplace budget

Co-working expense coverage

Individual IT budget for extra equipment

Top-tier tech and AI-powered tools

For your growth

Access to Ideals Academy with numerous courses

Investment in external learning and development activities

Guidance in Personal Development Plan creation

Professional literature and subscriptions coverage

Support of your passion as a speaker or writer

Internal talent mobility opportunities

For your well-being

Tailored Wellness Package for your physical and mental health

Funding for sports competitions

Paid health-related time-off

25 business days of annual leave

Nest Pensions scheme contribution

Extra perks

Budget for meetups with your local team

Generous internal referral program

Our culture

Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Discover more .

Ideals is an equal opportunity employer

Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.

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