Consultant Data Analyst Marketing - F/H
Vmlenterprisesolutions · Paris
What this role requires
7 requirements, read out of the advert rather than guessed from the job title:
Also mentioned, not required: Machine Learning, Deep Learning, Artificial Intelligence, English (B2). Worth having, but their absence is not what gets a CV filtered out.
See how often each of these is required across open data roles in Europe.
Free, no card. Tells you which of them your CV evidences and which it only implies.
Job description
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Pourquoi nous avons besoin de toi ?
Pour intégrer notre équipe Data, composée d’une cinquantaine de consultant.e.s et renforcer notre pôle Data Customer Insights.
Tes missions
Tu contribueras à l’amélioration de la connaissance client et constitueras une aide à la décision des équipes marketing de nos clients. Tu seras, entre autres, chargé.e des missions suivantes :
Read the full description (31 more sections)Show less
Analyses de comportements clients,
Segmentations,
Scoring (churn, appétence, cross-sell,…),
Analyses des performances de campagnes,…
Dashboarding
Tu réaliseras des projets de bout en bout, et seras amené.e à intervenir sur les phases de la prise de brief jusqu’à la restitution des résultats et des recommandations marketing auprès des clients.
Ton profil
Tu es diplômé.e d’un Master d’orientation statistique, scientifique ou économétrie.
Tu justifies d’une première expérience significative dans le domaine du marketing, idéalement dans un environnement Conseil.
Tu t’intéresses tout particulièrement à l’application stratégique et opérationnelle des données sur la connaissance client et les actions marketing / ventes.
Tu possèdes des compétences marketing : capacité à effectuer des recommandations marketing, calcul d’un ROI, acquisition, fidélisation et rétention clients, identification de potentiel, de valeur et de durée de vie client
Tu possèdes les compétences techniques & statistiques suivantes :
Analyses descriptives simples et avancées
Analyses prédictives
Construction de scores
Mise en place de segmentations opérationnelles
Séries temporelles,
Méthodes de redressement de populations
Equations structurelles
Expertise dans les langages de programmation statistiques et technos suivantes : Python et/ ou R, SAS, SQL Dataiku, Tableau/Power B
Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle.
Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle.
Tu fais preuve d’esprit d’analyse et d’esprit critique, tu es team-player, tu aimes apporter ta pierre à l’édifice et faire partie d’une équipe, tu sais t’adapter, vulgariser pour faire le pont entre les équipes techniques et opérationnelles, tu es curieux et à l’écoute, tu exprimes une forte expertise dans ton domaine et adoptes une réelle posture conseil.
Tu parles anglais couramment (nombreux clients internationaux).
Si tu te reconnais dans ce profil, postule ! Viens rejoindre une équipe de passionnés, dont la data est le dada, dans un groupe qui allie créativité et technologie !
#LI-EMEA
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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