Director, Business Intelligence

Role Summary and Impact

This role is within Mindshare, a leading brand within WPP Media, where you will be responsible for the strategy, development, and operations of Estée Lauder’s data infrastructure and visualisation ecosystem. This role oversees the end-to-end data flow — from ingestion and transformation within GCP to delivery through Power BI dashboards — ensuring scalable, consistent, and high-quality data solutions across markets.

The role will establish global standards, drive operational excellence, and partner with regional teams and clients to enable data-driven decisioning. Supported by a mix of FTE and project-based resources, this position is accountable for building and governing both the data operations framework and dashboarding capabilities.

Data Operations (GCP, Adverity, Data Pipelines)

Lead the roll-out and on-going maintenance of a custom instance of WPP’s Measure “Campaign Performance” platform, which leverages Adverity, SQL via DBT, Microsoft PowerBI, and Google Cloud Platform (GCP)

Partner with the Client Analytics team to deliver on Learning Agenda and Measurement Plan priorities in both raw and visualized data

Manage a roadmap and backlog of features in support of ELC’s evolving BI needs

Coordinate with local market stakeholders to support or lead the development of key-market-specific features[

Own and manage the global GCP environment, including data ingestion, transformation, and governance

Oversee integration of data sources via Adverity and other pipelines, ensuring reliability and scalability

Define and implement business rules for data harmonisation and transformation

Partner with Campaign Performance Product/Enablement and Custom Measure Consulting teams on platform evolution and requirements

Establish and maintain operational processes, documentation, and quality controls across data workflows

Skills and Experience

Data Visualisation (Power BI / Dashboarding)

Take an expansive view of business intelligence and data visualisation, delivering best-in-class dashboards and data exploration tools for media reporting, media plan visualisation, investment, and operations reporting

Own the global dashboarding ecosystem, including data flow from GCP to Power BI solutions

Define and govern filtering logic, metric definitions, and visualisation standards

Lead the roadmap for dashboard enhancements, scalability, and performance optimisation

Ensure consistency across global dashboards while enabling regional customisation where needed

Data Sharing & Client Partnership

Partner with client teams to enable and manage GCP-to-GCP data sharing solutions

Act as the primary point of contact for data infrastructure and visualisation across stakeholders

Translate business and client requirements into scalable data and reporting solutions

Global Governance & Regional Enablement

Define global standards for data models, business rules (including taxonomy applicability and adherence), and dashboarding frameworks

Coordinate with regional teams on requirements, localisation needs, and adoption

Balance global consistency with flexibility for market-specific use cases

Team & Delivery Management

Lead a hybrid team of FTE and project-based engineering, business intelligence/visualization, and governance resources to deliver against roadmap

Set priorities, manage delivery, and ensure alignment across multiple workstreams

Drive continuous improvement in processes, tools, and operating model

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

 

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