Senior CRM Automation & Data Manager (all genders)
Sunday Natural · Berlin
What this role requires
2 requirements, read out of the advert rather than guessed from the job title:
Also mentioned, not required: n8n, Bloomreach, Tableau, Looker, English, German, French. Worth having, but their absence is not what gets a CV filtered out.
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Job description
Your role
We are a high-velocity DTC brand running a highly sophisticated, data-driven CRM ecosystem (50+ automated lanes, custom scoring, multi-channel tracking). We are moving fast toward Agentic CRM .
We need a technical powerhouse to build the orchestration layer that translates our data science, scoring models, and customer signaling deviations into automated, multi-channel journeys. This is a 100% hands-on role at the intersection of Data Engineering, MarTech Architecture, and Automation. No pure strategists, no ticket-delegators - you code, connect systems, and execute.
Model-to-Journey Orchestration: Act as the core bridge between data science and marketing. Take our custom models (churn, affinity, value scoring) and wire them directly into real-time lifecycle journeys across Email, App/Push, Direct Mail, and Paid Channels.
AI & Workflow Automation: Build custom automated pipelines using n8n and advanced LLMs (Claude, Gemini) to eliminate manual campaign ops, automate trigger handling, and scale execution.
Data Integration & MarTech Pipelines: Own the data pipes flowing into and out of our MarTech stack (with Bloomreach as our primary customer data engine, alongside Meta/Google streaming). Map custom attributes, manage event-tracking, and ensure flawless data ingestion.
Read the full description (26 more sections)Show less
Data Engineering & Deep Dives: Write advanced SQL/Python scripts to clean fragmented data sources, build automated reporting structures (Tableau/Looker), and analyze data to proactively spot lifecycle opportunities.
Technical Strategy & Testing: Partner with commercial teams to design automated testing roadmaps. You own the technical setup, execution, and statistical validation of all CRM experiments.
Your profile
Must-Haves (The Core Engine):
Experience: 3-5 years of hands-on experience at the intersection of Data Automation, MarTech Architecture, or Analytics Engineering (ideally in E-Com/DTC).
Hard Skills: Strong SQL and Python coding skills specifically for data pipeline engineering, API integrations, and workflow automation.
Middleware & AI Integration: Proven experience building API integrations and middleware workflows (via n8n , Make, or custom scripts) utilizing Generative AI models.
Mindset: Highly autonomous and execution-focused. You thrive when building systems from scratch and require zero hand-holding.
Language: Fluent in English.
Nice-to-Haves (The Superpowers):
Hands-on experience with Bloomreach (or equivalent enterprise CDPs like Braze/Segment).
A solid foundation in statistics for A/B test validation and data visualization (Tableau/Looker).
Practical experience handling technical consent management and data compliance frameworks.
German or French language skills are a plus.
What we offer
An appealing discount on all of our products – from essential oils to vitamins & nutrients
We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
Inviting office spaces with access to plenty of organic teas and superfoods from around the world
We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations. We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable. Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members. We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.
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